Brand Tag Bites

What if we write a coupla taglines?

CHALLENGE: Embody an attitude and a point-of-view in a few words.

Does anybody need a brand tagline these days?

I say, “no.”

But clients sometimes say “yes” and when that “yes” comes with a signed check, my “no” becomes a “yes of course absolutely, I will write you taglines a plenty so that I can dive into a pool of gold coins like Scrooge McDuck.”

Straub Construction

The Straub family has been building for more than a century. And they only take on projects that serve people in some way.

Sure, sure, everybody says that. But one conversation with any of the Straub family members or any of their employees and it’s obvious how much they practice what they preach.

Before

After

Designer: Benten Woodring

Cramer

The people in labs and healthcare spaces are always on the move.

Cramer, a durable chair producer, moves with them, continuously learning from users, in lock step with their needs.

Before

After

Designer: Benten Woodring

DICA

Outrigger pads are placed underneath stabilizer arms for heavy duty machinery. We’re talking cranes, booms and equipment you want staying put. Some people use wood but wood can rot or slip.

DICA, and their loyal buyers, know that no job site is ready until that industry-famous orange flashes like a beacon of assurance.

Before

After

Art Director: Rachel Kampen

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