Does anybody need a brand tagline these days?
I say, “no.”
But clients sometimes say “yes” and when that “yes” comes with a signed check, my “no” becomes a “yes of course absolutely, I will write you taglines a plenty so that I can dive into a pool of gold coins like Scrooge McDuck.”
Straub Construction
The Straub family has been building for more than a century. And they only take on projects that serve people in some way.
Sure, sure, everybody says that. But one conversation with any of the Straub family members or any of their employees and it’s obvious how much they practice what they preach.
Before
After
Designer: Benten Woodring
Cramer
The people in labs and healthcare spaces are always on the move.
Cramer, a durable chair producer, moves with them, continuously learning from users, in lock step with their needs.
Before
After
Designer: Benten Woodring
DICA
Outrigger pads are placed underneath stabilizer arms for heavy duty machinery. We’re talking cranes, booms and equipment you want staying put. Some people use wood but wood can rot or slip.
DICA, and their loyal buyers, know that no job site is ready until that industry-famous orange flashes like a beacon of assurance.
Before
After
Art Director: Rachel Kampen