What if we put a bank desk everywhere?
CHALLENGE: People in the Midwest don’t know that Southern Bank can help them do anything.
Wherever you go around the states of Missouri, Arkansas and Illinois, there Southern Bank is. And, being from the Midwest, no matter where they are, they can’t help but be helpful.
The client had $120k for production. They saw all 12 of our treatments and borrowed from their future selves to make it a $210k production for 8 videos with cutdowns and 30 stills. All shot in 4 days.
The Year Before
The previous year, we put this sprint campaign out there. It did well. The client loved it. The desk stuck around for Year 2.
Oh, we’re a cool bank now!”
Meagan Tucker, Southern Bank Marketing Officer
Agency team: Shelby Mathews, Bhroovi Gupta, Kara Shobe
Client team: Matt Bedell, Meagan Tucker
Production team: Locke & Stache