What’s in the box?
After owning the direct-to-consumer invisible braces market, SmileDirectClub set their sights on more. To launch exclusive new goodies at Walmart early 2020, the challenge was clear:
Get someone to pick up the box, then get them to not want to put it down.
Electric toothbrush
![](https://chrisjardieu.com/wp-content/uploads/2020/01/SDC6117-Edit-940x940.jpg)
![](https://chrisjardieu.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-10-at-3.55.23-PM.png)
![](https://chrisjardieu.com/wp-content/uploads/2020/01/SDC6234-940x940.jpg)
Retainer case w/ Tile tracking device
![](https://chrisjardieu.com/wp-content/uploads/2020/01/SDC6163-Edit-1-940x940.jpg)
![](https://chrisjardieu.com/wp-content/uploads/2020/01/Case-hand-940x930.png)
![](https://chrisjardieu.com/wp-content/uploads/2020/01/SDC6285-Edit-940x940.jpg)
bright on teeth whitening 8-pack
![](https://chrisjardieu.com/wp-content/uploads/2020/01/SDC6139-Edit-940x940.jpg)
![](https://chrisjardieu.com/wp-content/uploads/2020/01/bright-on-8-pack-940x945.png)
![](https://chrisjardieu.com/wp-content/uploads/2020/01/SDC6247-940x940.jpg)
bright on teeth whitening accelerator light
![](https://chrisjardieu.com/wp-content/uploads/2020/01/SDC6135-Edit-940x940.jpg)
![](https://chrisjardieu.com/wp-content/uploads/2020/01/brighton-light.png)
![](https://chrisjardieu.com/wp-content/uploads/2020/01/SDC6252-940x940.jpg)
CD, Design: Vince Skyers