SmileDirectClub x Packaging

What’s in the box?

After owning the direct-to-consumer invisible braces market, SmileDirectClub set their sights on more. To launch exclusive new goodies at Walmart early 2020, the challenge was clear:

Get someone to pick up the box, then get them to not want to put it down.

Electric toothbrush

Retainer case w/ Tile tracking device

bright on teeth whitening 8-pack

bright on teeth whitening accelerator light

CD, Design: Vince Skyers