What if we dare carnivores to tell the difference?
CHALLENGE: People don’t believe plant-based compares to the real deal.
Once you’ve been burned by soggy, stale veggie lumps, it’s hard to love again. To believe the oh-so-juicy satiation of fried chicken could come without a tsk tsk from mother earth.
NotCo is so confident that their NotChicken emulates legit fowl that we decided to challenge people to defy the claim with our highly textured brand ads.
Plus, with a brand name like that, the lines nearly wrote themselves. Nearly.
Sharing is caring so as a juicy bonus we gave our client a few more lines to use across other channels:
Meat for carnivores. And also vegetarians and vegans, too.
Saving the planet is pretty crispy.
Good for the planet. Good for your mouth.
Dip ’em. Share ’em. Horde ’em.
One for me. Annnnd one for me.
Crispy. Juicy. Works anywhere.
Waffles won’t know the difference.
No chickens harmed in the making (or eating).
Chris possesses a remarkable knack for swiftly grasping the essence of your brand. He effortlessly crafts insightful positioning and engaging copy that breathe life into your campaigns.
Shelly Huang, NotCo VP of Marketing
Agency Team: Anne Corless, Shelby Mathews, Caitlyn Gates
Client Team: Shelly Huang, Ally Fisher
Production Team: Lauren Pusateri Studio