What if we wax poetic about grandma’s meat?
CHALLENGE: The people of KC don’t trust medium-rare beef from a place with a drive-thru.
The people of St. Louis would sell their souls for a Lion’s Choice roast beef sandwich. The people of Kansas City don’t have the nostalgia, though.
So we found a way to align Lion’s Choice with the top of the fast-food chain. And we increased sales in the Kansas City area by 8%.
After all, tasting is believing.
He was hands-on, making sure every detail was perfect, from scouting locations to directing talent. His passion for storytelling was contagious, and it infused every aspect of the project. When it came to the production, Chris was a true leader.
Jess Crouch, Lion’s Choice Brand Manager
Agency Team: Manda Blake, David Garcia
Client Team: Michael “Kup” Kupstas, Jess Crouch
Production Team: Bruton Stroube