Get in where you don’t fit in.
The unemployable will employ themselves. And Global Entrepreneurship Week can be where those outsiders fit in.
Backed by Kauffman without the bottomless funds of Kauffman, UMKC needed to reach younger people. So we met them where they were.
Geo-fenced paid social and flyers in parking lots of corporate areas. Burned out printer-paper posters on lampposts. Matchbooks in dispensaries.
Results
Attendees +25%.
32% of attendees 38 y/o and younger
“For next year, we don’t want to RFP anyone, we want to work with you again.”
– Callie England, Director of Brand Marketing, UMKC Innovation Center
Agency team: Christian Johnston, Caitlyn Gates
Client team: Callie England