Wherever you go around the states of Missouri, Arkansas and Illinois, there Southern Bank is. And, being from the Midwest, no matter where they are, they can’t help but be helpful.
$210k production. 8 videos with cutdowns. 30 stills, 4 days.
Our very game clients at a pretty conservative Midwestern bank approved us putting a desk in places you wouldn’t expect.
The Year Before
The previous year, we put this sprint campaign out there. It did well. The client loved it. The desk stuck around for Year 2.
CD, Writing: Me
Art direction: Me & Shelby Mathews
Cereal box design: Bhroovi Gupta
Production partner: Locke & Stache
A note about the team: A bit ad hoc due to scheduling. I was lucky to be able to pull in team members across multiple teams for initial brainstorming. Brandon Abbott from Performance Marketing. Kara Shobe, the Account Lead on the client, and Digital Designer Caitlyn Gates.