What’s in the box?
After owning the direct-to-consumer invisible braces market, SmileDirectClub set their sights on more. To launch exclusive new goodies at Walmart early 2020, the challenge was clear:
Get someone to pick up the box, then get them to not want to put it down.
Electric toothbrush
Retainer case w/ Tile tracking device
bright on teeth whitening 8-pack
bright on teeth whitening accelerator light
CD, Design: Vince Skyers