The Short Version

Copy // Ideas // Strategy

Brand // Campaigns // Shopper // Digital

SmileDirectClub // Hershey’s // Cool Springs Financial // Back Yard Burgers // Vanderbilt // Agape Animal Rescue

The Long Version


Agape Animal Rescue, Back Yard Burgers, Colgate, Cool Springs Financial, Fresh Step, Healthier Tennessee, Hershey’s, Hidden Valley Ranch, Kinze, Monsanto, Morton Buildings, Nashville State Community College, Reese’s, SmileDirectClub, Twizzlers, United Soybean Board, Vanderbilt Bone & Joint Clinic, Vanderbilt University


Concept Director / Native Digital

Previously Associate Creative Director

May 2019 – Present,  Kansas City
Brand strategizing, positioning, concepting, writing, creative directing as the lead copywriter at the agency // Managing freelance copywriters

Senior Copywriter / SmileDirectClub
March 2018 – Present,  Nashville
Creating, owning and developing a brand voice for both SDC aligners  and bright on whitening // Concepting and creatively leading national TV, digital content videos, brand packaging, OOH, radio, retail, campaigns

Copywriter + Strategist / Paramore Digital
March 2015 – April 2018,  Nashville
Ideating annual campaigns and branding concepts // Crafting voice, content strategy for Restaurant, Agriculture, Education, Financial, Tourism //  Leading creative projects  // Producing SEO web copy, social campaigns and content // Building site maps and 301 redirects // Developing new biz presentations and spec

Freelance Copywriter  / redpepper, Lewis, GS&F, TPN
July 2014 – March 2015,  Nashville
Created campaign concepts and content  // Proofread agency and client collateral // Wrote articles and case studies

Copywriter / TPN, an Omnicom agency
January 2013 – July 2014,  New York City
Concepted shopper programs for Food, Drug, C-store, Value, Mass // Developed national promos with various partners: NCAA, EA Sports // Launched brands nationally and at retail: Brookside, York Minis, Lancaster Crèmes

Account Executive  / TPN, an Omnicom agency
January 2010 – January 2013, Dallas + New York City
Initiated first Hershey campaigns in Dollar General, Family Dollar // Led U.S. promotions and  incremental programs in Canada // Collaborated with partners: NCAA, EA Sports, Warner Brothers // Voted 2011 Rookie of the Year


Texas A&M University / Marketing BBA, Psychology Minor
August 2005 – May 2009,  College Station, TX

The Downloadable Version